"It would be quite benevolent, in fact kind of fair to give them an A for effort on the subject of their rebrand, but don't we all wish effort is all it takes?"
It would be quite benevolent, in fact kind of fair to give them an A for effort on the subject of their rebrand, but don't we all wish effort is all it takes?. Since that isn't the case, lets get to saying that even with their permissible logo, the recent rebrand doesn't meet up to it's intentions, at least at mere sight. The visuals are all over the place and lack consistency, the logo is visually isolated and foreign from other visual devices and brand items. In an attempt to correct this, the logo is then dissipated away on graphic material by using it as a decorative element. In an attempt to be youthful, they settle for insecure looking visuals. They lack the clean and secure aesthetic a bank should possess. Their unique purple is youthful and still has corporate possibilities, if used correctly, but colour isn't going to be enough to define their visual identity.
"The iconography is born of the same "one line mantra" concept as the logo and is constructed from the same grid."
While putting into consideration how hectic and resource intensive the recent rebrand must have been, we came up with a less invasive but super effective solution. We propose a unique Wema iconography system. A unique and extremely effective visual language for the wema brand for its Nigerian audience, who by land slide prefer pictures to text. The iconography is born of the same "one line mantra" concept as the logo as well as constructed with the same grid. Automatically, this brings unison to their visuals. Information is dispensed quickly enough for their fast paced target market "the youth", is relatable (sort of like the smileys on their phones), and still appears aspirational. All this is done in clean visuals befitting of a bank of its status while still keeping their visual audience subconsciously excited in anticipation for the look of the next icon.