"They wanted clients to know that they were a PR company at first sight."
Although they had a defined brand conceptually, their visuals weren't shooting the bull. They wanted clients to know they were a PR company at first sight. It was a major marketing tab for them to have that as evident as the day sky. Their initial logo was a frail attempt at that especially since PR "their selling point" wasn't the only service they provided. the logo made you read their name as Topcomm PR when in fact they were simply Topcomm. They wanted visuals that would rock the delicate balance of corporate and affable, they wanted their love for connecting people to shine through.
"First of all, we redesigned their logo to illustrate "PR" as obvious and subtle as possible."
First of all, we redesigned their logo to illustrate "PR" as obvious and subtle as possible. We introduced blue for a very white collar vibe and yellow for warmth and excitement. The combination is aesthetically mature and flexible. We manifested connecting people visually by vectorising Topcomm and the people into these minimalist illustrations that bare elemental semblance with the logo. Application of the vectors is open to arranging them into formations that give the warm and magical feeling of watching beautiful human connections from up above